Over the last few years, the marketing world has seen a change from traditional web ads to content marketing. The newer method is gaining acceptance as more and more marketers see the way it engages consumers. Content marketing juxtaposes with target demographics naturally rather than with annoying ads that act as online hurdles for readers. Basically, instead of having normal ads and banners, content marketing focuses on extremely well-written, helpful content. The idea is that the ad is integrated within the content that the reader is already perusing. Read the following benefits of content marketing and you might ditch your old methods in exchange for these.
Spend less money with Content Marketing than you would with traditional marketing campaigns. Purchasing ad space can be an expensive undertaking; one on which you may never see a return. The only thing that content marketing will cost is time and labor. And though not every article will go viral, the ones that do can make a business. Few people share traditional advertisements on social media, but people love to share quality content. And, if that's what you're writing, then it's more likely to get shared.
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One of the best things about Content Marketing is that the customers will be you advocates. There's an old saying that says if a person had a bad experience at a business, they will tell ten people. If they have a good experience, they will tell no one. With content marketing, that's no longer true. If a customer is thrilled with a purchase they just made, they will take to their social media channels to spread the word.
Improve Web Traffic
One of the ways you can see an increase in traffic on your website is with fresh, quality content. It all boils down to what search engines are looking for. If you have keywords that are relevant placed comfortably throughout a piece, the article has a better chance at earning a good ranking in search engines. One way to ensure that the index bots from search engines will crawl your site more often is with a steady stream of content.
Be More Visible
If you put out a steady stream of good content, then the likelihood of more people seeing your brand increases. These are the fundamentals of all modern SEO practices. Content marketing ensures that the way consumers picture your brand can be more positive. They will remember reading about the brand, rather than simply seeing an ad, and then be more likely to buy.
Be Seen as an Aficionado
When people read quality content about your field on your website, they will associate your brand as an aficionado in said field. Consumers don't want to feel like they are stupidly stepping into a purchase. Well written content can make them feel like they are doing their due diligence. Content marketing gives consumers a chance to see how the product might benefit them, and they feel free to make their own decision based on your influence.
Banner ads can be a turnoff and can often get in the way of a user's Internet experience. Content marketing, however, becomes part of and even enhances a user's experience. If the content is well-written, the user will view it as an amenity. When you gain their trust this way, they will feel more comfortable making purchases from you.
Reach More Customers
A blog item or article existing and finding off-site hosts is the essence of content marketing. An article hosted outside of your website should have links that send users back to your website, thus offering consumers an opportunity to reach your website. Also, simply having good quality content on your own website will increase traffic. When people know you're a good resource, they'll return to see what else you've got.